Affordable • Effective • Plant-Based | Dish Soap
Affordable • Effective • Plant-Based | Dish Soap
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Strong-working Liquid Dishwashing Soap, made from renewable plant + Earth mineral-derived ingredients.
- Cuts Grease + Removes Food
- 100% biodegradable
- No harsh chemicals
- Gentle on hands
Our customers love our dish soap because so good for hand-washing dishes! You only need a little bit for each pot or pan you are hand-washing — watch it foam right up with bubbles when scrubbing only for a moment. Get ready to see those tough food stains vanish! Cleans anything you would hand-wash in your kitchen sink: plates, bowls, cups, glasses, crystal, and fine china.
Toxin + Irritant Free | Ditch the toxins and irritants found in most soaps. Our Liquid Dish Soap is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLES-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.






Small Batch Fresh | Our Dishwashing Liquid is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Directions
Directions
Scrape off food. Wet dish.
Dispense drop of soap on dish. Scrub dish until soap has lathered and removed remaining food. Rinse suds off with warm water. Towel dry or leave on clean drying rack.
Other uses
Kitchens • bathrooms • floors • outdoor furniture • jewelry • hair brushes • combs + more.
Designed for hand-washing dishes. Not for use with automatic dishwashers.
100% biodegradable.
Septic & greywater-safe.
Ingredients
Ingredients
High-Purity Water, Sodium Coco-Sulfate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Sodium Gluconate, Sodium Benzoate*, Potassium Sorbate*, Essential Oils and/or Phthalate-Free Fragrance Oils (if scented), Phenoxyethanol*, Caprylyl Glycol*, Citric Acid,
*Preservatives used sparingly, help prevent bacteria growth in container
Scent
Scent
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Ingredient Descriptions
Ingredient Descriptions
High-purity water (charcoal-filtered, reverse osmosis,
UV-treated water)
Sodium coco-sulfate (coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine (coconut-based surfactant)
Sodium Gluconate (cleaning power booster)
Sodium Benzoate (preservative, used sparingly, helps prevent
bacteria growth in container)
Potassium Sorbate (food-grade preservative, used sparingly,
helps prevent bacteria growth )in container
Essential Oils and/ or Phthalate-Free Fragrance Oils (scent)
Phenoxyethanol & Caprylyl Glycol (highly-purified
preservatives, used sparingly, helps prevent bacteria growth in container)
Citric Acid (balances pH)
What are the differences between the Economy Line and Rustic Strength's Main Line?
What are the differences between the Economy Line and Rustic Strength's Main Line?
Rustic Strength is plant-based and 100% biodegradable. It has highly concentrated active ingredients with little to no impurities. It doesn't take as much product to do the job effectively. These concentrated, high-quality, active ingredients are reflected in the price.
Affordable • Effective • Plant-Based is also plant-based and 100% biodegradable. While its active ingredients are not as concentrated, it still does the job. These ingredients are of higher quality than those in Seventh Generation and are far superior to the toxic ingredients used by mega corporations like Unilever and P&G.
Does this product come with a pump?
Does this product come with a pump?
We do not automatically provide a pump or spout with our products because our goal is to reduce waste.
If you would like a pump or spout, we offer options as an add-on in our accessory section.
