Private Label Information


Free Options! You are free to purchase our products as-is and relabel them yourself. You are free to sell the products as you like under your own brand. This includes things like:

  • Ordering products, removing our label & replacing it with your label
  • Ordering bulk product and repacking it into your own containers for retail or refill applications
  • You are also free to order unscented product and add your own signature scent to it
  • See more info in the "relabeling guidelines" section

 

 


Blank Products (No Label) unlabeled ready-to-sell inventory that you can apply your label to

  • 5% fee (meaning ordering a $100 run worth of normal product would cost $105 to have it produced without our labels affixed)

 

  • The fee for production of blank labeled items is waived for order quantities over 500 items or for repeat orders totaling over 1,000 items over the span of 3 months (min. 250 units per order)

 

 


Custom-Labeled Products ready-to-sell items shipped with your brand’s label affixed

  • $100 Set Up Fee | This initial charge is to test the provided label and make sure it works within our printing process. If more development is needed additional charges may apply. This fee is waived if pre-printed labels are provided.

 

  • 10% Fee (meaning ordering a $100 run worth of normal product would cost $110 to have it produced without our labels affixed)

 

  • The fee for production of custom labeled items is waived for order quantities over 500 items or for repeat orders totaling over 1,000 items over the span of 3 months (min. 250 units per order)

 

 

Assessment is free: We want to be able to help you get into business easily! You’re more than welcome to send us an email if you have a question about an idea you have

 

 

 

 

 


Adding your own custom scent | $250+

  • All you need to do is send us your fragrance! We will put the scent into products of your choice and send you a sample to test.

 

  • Putting a fragrance in a product does not guarantee it will work. Additional development may be required (see below options)

 

  • Ordering is simple, you will be able to check out from our wholesale website and
  • purchase your custom item. Please note this process can take up to 30 days.

 

  • Making additional changes after samples are received (such as changing the scent load) incurs an additional $250 per 3 items per change 

 

 

 

 

Creating your own custom scent | $500+

  • $500 Quantitative replication of a scent

Send us your favorite scent and we will replicate it! These fees are inclusive of sending a sample in the product of your desire to you.

While we can guarantee a close replication of the scent itself we cannot change the laws of chemistry:

  • Not all fragrances are guaranteed to work within all products.
  • Not all fragrances in a product smell exactly the same as they do in a bottle.
  • Not all fragrances may smell strongly in a product. 
  • We do not know in advance whether or not the fragrance you chose will have or not have any of these problems.

Additional modifications to the scent will be billed at the hourly rate of $400, in some cases a flat $500 fee may be offered. 

 

 

 

 


Making changes to an existing product formula | $2,000+
$2,000 minimum spend, + $400/ hour (Non-inclusive of material costs)

Example: Jane's Soaps wants to use Rustic Strength Body Wash but add aloe and make it foamier

 

Manufacturing your formula | Free Evaluation.
Send us your existing product formula for us to manufacture on your behalf. We will review it for absolutely no charge. 

Beginning production & any development work begins at: $2,000 minimum spend, + $400/ hour

 

Custom product development $50,000+
Developing a new product from scratch
$50,000 minimum spend, + $400/hour
Non inclusive of material/sample/shipping costs

Example: Jane's Soaps wants to make their own Body Wash, preferably using a mixture of ingredients X, Y, & Z


 

 

 

 

Rustic Strength Relabeling Guidelines

This guide is to help explain our white label and private label programs.


Requesting Additional Labels: You are more than welcome to ask us for additional labels with your order. We are happy to include them so that you can label additional containers in your store. Feel free to attach these labels to your display containers even if they are not our original vessels!


Creating your own labels using our content: The logo, images, and design work used in our labels is proprietary and trademarked. It is our intellectual property into which we have invested a significant amount of time, money, and creative effort to produce.

  • We ask that you respect the work put into our brand by NOT making any modifications to our labels. If you are in the process of designing a label used to sell our products, please do not reuse any element of our original labels, including the logo. If you have a specific creative direction in mind that significantly deviates from ours, we recommend fully following it through and creating your own brand name and logo to accompany it.
  • If you would like to sell our product under our brand name but using a different label format, please transfer the elements over as information text only. For example, instead of our logo just type out “Rustic Strength” and instead of the graphics just type “Lavender Hand Soap”. We recommend avoiding bold colors and sticking to neutral, desaturate, or understated color schemes for this set up.

 

Creating your own brand: If our name is not associated with the products we sell you (meaning you are selling them under your own brand and company) you have complete freedom of design. This is your business, and as long as the Rustic Strength brand name is not mentioned you can create any design you please! The manufacturer information would simply need to state, “manufactured for MyNewBusiness”. You can learn more about the legal requirements of cosmetic labeling here: https://www.fda.gov/cosmetics/cosmetics-labeling-regulations/cosmetics-labeling-guide

 


Can you design my labels for me? Our branding team’s sole focus is to produce work that fits our brand’s vision. All creative output is done in our specialized style, with no deviation. We will not be able to help you execute your unique vision in a manner that is cost-effective. Instead, we recommend seeking out a design agency that specializes in producing multi-faceted work.