Private Label Solutions

Transform your brand with our customizable eco-friendly product lines.

Our Formulations, Your Brand!

Label Customization

White Label

Zero Cost

You are free to purchase our products as-is and relabel them yourself. You are free to sell the products as you like under your own brand.

This includes:

  • Ordering products, removing our label & replacing it with your own label.
  • Ordering bulk product and repacking it into your own containers for retail or refill applications.
  • You are also free to order unscented product and add your own signature scent to it.
  • See more information in the "relabeling guidelines" section.

Blank Product ( No Label )

10% fee

Unlabeled, ready-to-sell inventory that you can apply your label to.

  • Product is produced without a label affixed for a 10% fee. ($100 order would cost $110)
  • The fee for production of blank labeled items is waived for order quantities over 500 items or for repeat orders totaling over 1,000 items over the span of 3 months ( min. 250 units per order )

Scent Customization

Combine 2 Available Scents

Included with all of our Custom Scent product options.

Rustic Strength's Relabeling Guidelines

This guide is to help explain our white label and private label programs.

Requesting Additional Labels

We are happy to provide you with additional labels for your order. When requested, we will include them when shipping any order so that you can label additional display containers in your store. Feel free to attach these labels to any display container, even if they are not our original vessels!

We do not provide labels for your Retail bottles or customer bottles. Please see our downloadable labels for printing.

Downloadable Labels

Creating your own labels using our content

The logo, images, and design work used in our labels is proprietary and trademarked. It is our intellectual property into which we have invested a significant amount of time, money, and creative effort to produce.

A Guide for Wholesale Customers: Using the Rustic Strength Brand

To ensure a consistent and authentic representation of the Rustic Strength brand, we ask our wholesale partners to adhere to the following guidelines when using our logo, labels, and other brand assets.

1: Understand Our Mission and Values

Before applying our branding, it's helpful to understand what drives us. This will help you represent Rustic Strength in a way that is true to its identity.

Our Mission: We aim to offer safe, non-toxic household and personal care products that protect your health, the planet, and the people who make them.

Our Core Values:

  • Radical Transparency
  • Sustainability Over Waste
  • Human + Earth Friendly Ingredients
  • Bold Simplicity
  • Family-Owned Authenticity

Our Voice: When you write about Rustic Strength, aim for a tone that is Honest & Empowering, Educated & Well-versed, and Friendly & Approachable.

2: How to Use Our Logo

Proper logo usage is key to brand recognition. Please follow these simple rules.

Sizing:

  • For print materials, the logo must have a minimum width of 1 inch.
  • For digital platforms (websites, social media), the logo must have a minimum width of 150 pixels.

Clear Space: To ensure its visibility and impact, always maintain a clear space around the logo that is at least the height of the "X" in the design.

3: How NOT to Use Our Logo

To protect the integrity of our brand, please avoid the following:

  • Do not stretch or distort the logo.
  • Do not change the logo's colors. Only use the colors from the approved brand palette.
  • Do not place the logo on a busy background without enough contrast for it to be read clearly. 

If you would like to sell our product under our brand name but using a different label format, please transfer the elements over as information text only. For example, instead of our logo just type out “Rustic Strength” and instead of the graphics just type “Lavender Hand Soap”. We recommend avoiding bold colors and sticking to neutral, desaturate, or understated color schemes for this set up.

Rustic Strength Logo Download

Creating your own brand

We ask that you respect the work put into our brand by NOT making any modifications to our labels. If you are in the process of designing a label used to sell our products, please do not reuse any element of our original labels, including the logo. If you have a specific creative direction in mind that significantly deviates from ours, we recommend fully following it through and creating your own brand name and logo to accompany it.

If our name is not associated with the products we sell you (meaning you are selling them under your own brand and company) you have complete freedom of design. This is your business, and as long as the Rustic Strength brand name is not mentioned you can create any design you please!

The manufacturer information would simply need to state, “manufactured for MyNewBusiness”.

You can learn more about the legal requirements of cosmetic labeling here:

FDA Label Requirements

Can you design labels for me?

Our branding team's sole focus is to produce work that fits our brand's vision. All creative output is done in our specialized style, with no deviation. We will not be able to help you execute your unique vision in a manner that is cost effective. Instead, we recommend seeking out a design agency that specializes in producing multi-faceted work.