Above is based on total gallons sold to refill shops as of 3/1/2024, converted to units of 16oz single-use containers.

Pure. Refillable.

Rustic Strength manufactures high-purity, toxin-free refillable plant-based cleaning + wellness products. With hundreds of bulk refill locations from Hawaii to the East Coast, you can sustainably refill.

My husband and I started this company to reduce toxins in our own life. Now we help others do the same.

The difference between our products vs. others on the market is that we use highly concentrated active ingredients that are sourced with no impurities. We strictly avoid harsh allergenic chemicals and the processes that produce known carcinogens and hormone disruption. Our products are all phthalate-free, paraben-free, phosphate-free, SLS-free, SLES-free, and much more.

We didn’t sweat when New York recently placed restrictions on the sale of cleaning products containing high levels of the known carcinogen 1,4 Dioxane. Where many big brands fell short of the standard and lost public trust, we were able to gain it by not having this impurity.

Rustic Strength was the first in our industry to establish a “Close The Loop Program” to re-use our containers and we have paved the way for other manufacturers to follow in our footsteps.  Our closed loop program credits our refill partners to send back our containers for washing and sanitizing after their use. Look out for our cute sticker badges we use to show if you have received a bonafide sanitized re-used container.

Most of our products are produced daily at our family-run factory in The Ozarks, USA — arriving to directly you made the same week. While with larger companies product may have sat on shelves for up to a year.

We often promote our wholesale partners to our retail audience on our instagram - especially when we are tagged. Let us know if you are not already on our store locator, so we can help our customers refill with you!


Call or text 417-701-1406

We'll answer Monday thru Friday 9am-4pm CST