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Laundry Detergent

Laundry Detergent

Regular price $31.82 USD
Regular price Sale price $31.82 USD
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients. 

  • Color-safe
  • Safe for the most sensitive skin
  • More loads per jug than common detergent
  • Can be used in regular or he (high-efficiency) washers. 
  • 100% biodegradable, septic & greywater safe

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.



Directions

1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled/large load

With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.

If you have lots of bubbles in your washing machine, decrease how much detergent you use.

If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.

Septic and gray water safe.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers.  Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water  is good for cleaning most man-made fibers, knits and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics.  Pre-treat or pre-soak your clothes if items are heavily soiled.

Ingredients

Charcoal Filtered Deionized Water • High-purity water.

Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.

Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. 

Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.

Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & kosher.

Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.

 Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.

Pentasodium Pentetate • Salt of Pentetic Acid. Pentasodium Pentetate is a cleaning power booster. Biodegradable.

Polysorbate 20 • Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. Kosher. Food-Grade. Dioxane-free. 

Methylisothiazolinone & Benzisothiazolinone • These preservatives are used in the lowest concentrated form to help decrease the chance of bacteria, fungi, and mold. Increases shelf life of the product. Antibacterial. Biodegradable. 

Scent

Unscented
Contains no essential oils or phthalate-free fragrance oils

Lavender/Lime 
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Citrus Aurantifolia (Lime) Oil

Lavender 
Lavandula Angustifolia Lavandula Stoechas (French Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil

Peppermint 
Mentha Piperita (Peppermint) Oil

Rosemary/Mint 
Mentha Piperita (Peppermint) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil

Tips

Our eco jug (80%PCR) 5-gallon pails, and 1-gallon glass dispensing jugs are designed for you to reuse in your business for years. You may return them to us any time, sell them or give them away to be upcycled when you are ready.


The 4 1-gallon option seems counterproductive to our mission but rest assured it is not.
If you purchase these containers, just hold onto the box that they come in. Use up the product you purchased. Send the empty 1-gallon plastic containers back to us in this box we will sanitize, refill, and reuse them.

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Customer Reviews

Based on 3 reviews
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S
SHIFT Sustainable Goods & Services (Bala-Cynwyd, US)
Our Go-To Liquid Laundry Detergent

With a combined 17 years of low-waste living, we have tried A LOT of laundry detergents in search of the most sustainable option that *actually* works. Rustic Strength checks all of the boxes: environmentally friendly, hypoallergenic, concentrated, odor-killing, stain-fighting, and closed loop! Our refillery customers love it just as much as we do, as evidenced by the amount of 55-gallon drums of RS detergent we carry in the shop to keep up with demand.

R
Robin Stewart (Austin, US)
Our Best Seller!!!

Our Lavender Laundry Detergent has been our best seller since opening our refillery! People are excited about getting a clean, quality product and love the scent! We also carry the unscented version!

L
Leann Littleton, Kai’s Refills (San Diego, US)
Laundry Heaven

We love the laundry soap here at Kai’s Refills in La Mesa, CA!
Our favorite scents currently are Fresh Linen, Lavender Lime, & my personal fave LEMON SAGE! Delicious.