
Spring Clean your Ingredients
"Fresh Rain" is back! And for the first time ever this Best Selling Spring Scent is available in our popular plant & mineral-based Lots of Purpose Spray Cleaner and Floor Cleaner Concentrate.
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Let customers speak for us
from 51 reviews
We absolutely love carrying Rustic Strength at JOY FILL! Our customers rave about their incredible scents. We also love their economy line, which offers amazing products at an accessible price, without compromising on quality. One of the standout features is their closed-loop program, which aligns perfectly with our mission to reduce waste and promote sustainability. The communication with the Rustic Strength team is always seamless and professional, making it a pleasure to work with them. If you haven't tried their products yet, you're missing out on something truly special!

The customers have been happy that there is such a variety to jump into trying right away. We do wish the large scented laundry detergent was peppermint, since it was so prevalent in the samples I ordered and they loved it. Guess that'll be my next purchase! Customer service has been awesome as well. Thanks!

We love the 100 grain cleaning vinegar. It's great for cleaning. removing mineral deposits, and all sorts of other things. Because it's concentrated a little goes a long way!

Been carrying this for several years and not only is the quality really good but it’s super concentrated so customers really appreciate having to buy less volume and still getting top quality. Returnable drums are an incredibly great selling point, and also sustainable option which we really appreciate!

This dish soap is 2nd top seller from our refill bar. Our customers love Grapefruit Bergamot scent but we also carry unscented and lavender lemon. It's very thick and a squirt goes a long way. We order 30gal drums several times a year.

I received my sample package and have tried everything in it! I have loved every single product , thry all are effective and smell amazing! Can't wait to get started with selling this in my business!!

Rosemary patchouli avocado lotion smells amazing and is so moisturizing. The scent isn't overwhelming and is perfect for all over body use.

We love the avocado lotion, both in unscented/hypoallergenic and rosemary mint. Its luxurious texture is perfect for body and face alike, so we merchandise it with our other high end body care products, like face wash and shampoo bars. In the glass jar pumps, sampling is easy, and customers always end up taking some home.

We have been in biz for 2 years now and the Rustic Strength dish soap has been a top seller since Day One! We have tried various scents but Lemon Eucalyptus and Grapefruit Bergamot continue to be the customer favorites! It really cuts the grease without leaving your hands dry and makes doing the dishes less of a chore :)

Our customers are loving the Laundry Detergent. We carry the Lavender and Lime, Fresh Linen and Unscented. Our top seller is the Fresh Linen. Customers say how they love the smell and how clean it makes their clothing without all the extra harsh chemicals. We pair it up with the Rustic Strength Fresh Linen essential oil and dryer balls!

Our customers love looking forward to the seasonal scents! They voted on their favorite this year using the sample set and warm flannel won by far! Glad to have this in stock

People stock up on it for body wash, hand soap, multipurpose cleaning, and dish soap. It’s great to take on a camping trip! We are happy to carry this product in our refill shop and look forward to stocking it for many years to come!

Love this for my base hand soap! Has a clean smell.

We love, love, love the unscented liquid laundry! It is a top seller and is great for people with sensitive skin.

The dish soap os a TOP seller at our shop. It smells amazing and works really well. We have had to start buying the 30 gallon drums its selling so fast.
What customers think about the store
This store offers a wide range of high-quality, eco-friendly, and versatile cleaning and personal care products that customers love. The products are praised for their effectiveness, natural ingredients, pleasant scents, and long-lasting concentrates. Customer... This store offers a wide range of high-quality, eco-friendly, and versatile cleaning and personal care products that customers love. The products are praised for their effectiveness, natural ingredients, pleasant scents, and long-lasting concentrates. Customers appreciate the sustainable and refillable options, aligning with environmental values. Overall, the store receives positive feedback for its excellent products and commitment to sustainability.
Read moreAI-generated from customer reviews.
Above is based on total gallons sold to refill shops as of 3/1/2024, converted to units of 16oz single-use containers.
Pure. Refillable.
Rustic Strength manufactures high-purity, toxin-free refillable plant-based cleaning + wellness products. With hundreds of bulk refill locations from Hawaii to the East Coast, you can sustainably refill.
My husband and I started this company to reduce toxins in our own life. Now we help others do the same.
The difference between our products vs. others on the market is that we use highly concentrated active ingredients that are sourced with no impurities. We strictly avoid harsh allergenic chemicals and the processes that produce known carcinogens and hormone disruption. Our products are all phthalate-free, paraben-free, phosphate-free, SLS-free, SLES-free, and much more.
We didn’t sweat when New York recently placed restrictions on the sale of cleaning products containing high levels of the known carcinogen 1,4 Dioxane. Where many big brands fell short of the standard and lost public trust, we were able to gain it by not having this impurity.
Rustic Strength was the first in our industry to establish a “Close The Loop Program” to re-use our containers and we have paved the way for other manufacturers to follow in our footsteps. Our closed loop program credits our refill partners to send back our containers for washing and sanitizing after their use. Look out for our cute sticker badges we use to show if you have received a bonafide sanitized re-used container.
Most of our products are produced daily at our family-run factory in The Ozarks, USA — arriving to directly you made the same week. While with larger companies product may have sat on shelves for up to a year.
We often promote our wholesale partners to our retail audience on our instagram - especially when we are tagged. Let us know if you are not already on our store locator, so we can help our customers refill with you!

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Questions?
Call or text 417-701-1406
We'll answer Monday thru Friday 9am-4pm CST