Tallow Fabric Softener | Retail-Ready Cases | Warm Flannel

Available for a Limited-Time

Warm Flannel Scent | Blends crisp freshness with rich, comforting warmth to create a fragrance that feels timeless and familiar. Inspired by cozy flannel blankets, cool autumn evenings, and fireside moments, it's the perfect scent to welcome fall home.

Real Softness + Scent That Lasts

These are ready to put on a shelf directly from the box it ships in! 

• 16 oz MSRP $24
• 24 oz MSRP $35
• Fully ready to retail
• Scannable barcode
• Tamper evidence seal

There’s nothing quite like opening the dryer and catching that clean, fresh scent still lingering on your laundry. In the rinse cycle, real tallow works with our tallow-derived softening agent to condition fibers for deep, noticeable softness while helping scent stay with your laundry beyond the dryer. Tallow Fabric Softener has the lasting scent and deep softness you want, made with grass-fed, pasture-raised tallow from U.S. family farms. 

• Conditions clothes, sheets, and loungewear for deep, noticeable softness
• Carries scent through the rinse cycle for scent that lasts beyond the dryer
• Reduces static, helping lint and pet hair cling less to clothing
• Made with grass-fed, pasture-raised tallow from U.S. family farms; biodegradable and septic & greywater-safe

Which softener for which load? | Softness and maximum absorbency trade off. For towels, activewear, and cloth diapers, use our Organic Fabric Softener: it softens by removing residue and leaves nothing behind. For clothes, sheets, and loungewear, this is the one. Two softeners, two jobs. That is why we make both.

Grass-Fed, Pasture-Raised Tallow from U.S. Family Farms | Long before harsh synthetic softeners, tallow was used to naturally soften fabrics. Our ethically sourced, pasture-raised tallow is made without solvents or bleach for exceptional purity you can trust.

What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free. 

Scented with phthalate-free fragrance oils selected for purity and transparency. Unlike most fragrance oils, Rustic Strength's FOs are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.

Warm Flannel Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, and GRAS safe phthalate-free synthetics, creating an aroma, contains: Benzyl Benzoate, Rose Ketones, Limonene, Carvone, Camphor, Beta Caryophyllene, Benzaldehyde, Amyl Cinnamal, Citral, Coumarin, Eugenol, Linalool, Pinene, Pogostemon Cablin Oil)

Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →

Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.