SOCIAL MEDIA POLICY FOR WHOLESALE PARTNERS

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Rustic Strength, LLC – Wholesale Social Media Terms and Conditions
The following Social Media Terms and Conditions apply to all authorized wholesale accounts, retail partners, stockists, distributors, and resellers (“Wholesale Partner,” “you,” or “your”) who reference, tag, promote, advertise, or otherwise use the Rustic Strength, LLC brand on any social media platform, including but not limited to Facebook, Instagram, TikTok, X (formerly Twitter), Pinterest, YouTube, and any other platform (collectively, “Social Media Platforms”).

This policy is incorporated into and forms part of your Wholesale Agreement with Rustic Strength, LLC.

SECTION 1 – BRAND REPRESENTATION AND USE

As an authorized Wholesale Partner, you may promote and sell Rustic Strength products through your approved retail channels. When posting about Rustic Strength on Social Media Platforms, you agree to:

• Accurately represent Rustic Strength products, ingredients, and claims.
• Use only approved product names, descriptions, and claims as provided by Rustic Strength.
• Avoid making medical, therapeutic, environmental, or regulatory claims that have not been expressly provided in writing by Rustic Strength.
• Use Rustic Strength trademarks, logos, brand names, and imagery only as provided or approved.
• Refrain from altering packaging imagery, ingredient information, or brand messaging in a way that misrepresents the product.

Rustic Strength, LLC retains all ownership rights in its trademarks, logos, product names, images, marketing materials, and intellectual property.

SECTION 2 – USER-GENERATED CONTENT & REPOSTING RIGHTS

By tagging, mentioning, or submitting any content featuring Rustic Strength products or branding, you grant Rustic Strength, LLC a non-exclusive, royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, modify, adapt, publish, translate, distribute, display, and create derivative works of such content in any media or format, for commercial or non-commercial purposes, without additional notice, consent, or compensation.

This includes, but is not limited to, reposting your content on Rustic Strength’s Social Media Pages, website, email marketing, advertising, promotional materials, and other brand channels.

SECTION 3 – PRICING, PROMOTIONS, AND COMPLIANCE

Wholesale Partners agree that:

• All advertised pricing must comply with Rustic Strength’s Minimum Advertised Price (MAP) Policy, if applicable.
• Promotions or discounts referencing Rustic Strength must not damage, dilute, or misrepresent the brand.
• Any giveaways, contests, or promotions involving Rustic Strength products must clearly identify the Wholesale Partner as the sponsoring entity unless otherwise agreed in writing.
• Rustic Strength must not be listed as a sponsor of a promotion without prior written consent.

All promotions must comply with applicable federal, state, and platform-specific laws and rules.

SECTION 4 – PROHIBITED CONDUCT

Wholesale Partners agree not to:

• Post defamatory, misleading, false, or unsubstantiated claims about Rustic Strength products.
• Make health, medical, or regulatory claims not approved in writing by Rustic Strength.
• Use Rustic Strength branding in connection with unlawful, discriminatory, or offensive content.
• Sell or promote Rustic Strength products on unauthorized third-party marketplaces (if restricted in your Wholesale Agreement).
• Represent yourself as an employee, official spokesperson, or corporate representative of Rustic Strength, LLC.

SECTION 5 – FTC AND DISCLOSURE REQUIREMENTS

If you receive any compensation, incentives, discounts, free goods, cooperative marketing funds, affiliate commissions, or other material benefits from Rustic Strength, you are responsible for complying with all applicable Federal Trade Commission (FTC) guidelines.

You must clearly and conspicuously disclose your material connection when promoting Rustic Strength products. Acceptable disclosures may include:

• “Authorized Rustic Strength Retailer”
• “Proud Retail Partner of Rustic Strength”
• “Sponsored” (if applicable)

Disclosures must be clear, visible, and placed in a manner consistent with FTC regulations.

SECTION 6 – MODERATION AND BRAND PROTECTION

Rustic Strength, LLC reserves the right to:

• Request correction or removal of any post that violates this policy.
• Require modification of inaccurate claims or improper brand usage.
• Suspend or terminate wholesale privileges for repeated or material violations of this Social Media Policy.

Failure to comply with this policy may result in corrective action, including termination of your wholesale account.

SECTION 7 – DISCLAIMER

Views expressed by Wholesale Partners on their Social Media Platforms do not represent the views of Rustic Strength, LLC unless expressly authorized in writing.

Nothing in this policy creates any employment, agency, joint venture, or partnership relationship between Rustic Strength and the Wholesale Partner beyond the existing wholesale business relationship.