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Soothing Shampoo | 16 oz Bottle

Soothing Shampoo | 16 oz Bottle

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  • MSRP $30
  • Fully ready to retail
  • Scannable barcode
  • Tamper evidence seal

Your hair care routine deserves a closer look. Soothing Shampoo offers a more considered approach to everyday cleansing, with plant- and earth-derived ingredients for those who want to look beyond the label and make informed choices about what they use on their hair and scalp. Because what goes into your personal care products matters just as much as the routine itself.

  • pH Balanced

  • Color-Safe

  • Non-Irritating

  • Removes excess oils without stripping

  • Helps remove other product residues from hair

Powerful Plant-Based Formula | Coconut- and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.

Gentle Cleansing | Our pH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin.  Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.

Add another layer of care | By using our Coconut Conditioner. Both are suitable for everyday use.

Plant derived ingredientsthird-party lab tested
What Makes This Product Different? 
It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free. 

SLS Free, SLES FreePerfume Free

Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics.  Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act. 

Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →

Small Batch Fresh |Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.

MEA, DEA, TEA and ethanolamines FREE Formaldehyde freeparaben free

Directions

Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.

Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.

Rinse scalp and hair thoroughly.

This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.

It should be followed with our Coconut Conditioner.

Ingredients

High-purity water, sodium C14-C16 olefin sulfonate, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, coco-glucoside,
vegetable glycerin (glycerin), sodium gluconate, sodium benzoate, caprylyl
capryl glucoside, polysorbate 20 (food-grade), polyquaternium 10, citric acid,
phenoxyethanol, caprylyl glycol, potassium sorbate, sodium benzoate

Scent

All of our scents are made with –

Pure essential oils • hand selected by us from small farms all around the world.

and/or

Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.

Ingredient Descriptions

High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)

Cocamidopropyl Bentaine (Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.)

Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.)

Sodium C14-16 Olefin Sulfonate (This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.)

Vegetable Glycerin (glycerin) (Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.)

Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)

Caprylyl Capryl Glucoside (A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.)

Polyquaternium 10 (Gives skin soft feel. Formaldehyde-free.)

Polysorbate 20 (Plant-based formula stabilizer. USP, food-grade, kosher quality, containing no dioxane.)

Sodium Gluconate (A natural mineral that helps remove minerals from hard water.)

Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Potassium Sorbate (Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.)

Citric Acid (Balances pH)

Essential Oils and/or Phthalate-Free Fragrance Oils (Scent, if scented)

Does this product come with a pump?

We do not automatically provide a pump or spout with our products because our goal is to reduce waste.

If you would like a pump or spout, we offer options as an add-on in our accessory section.

Retail Ready Case (2 oz, 4 oz & 16 oz) : Retail Ready products come as shown in the case image. Pump, Sprayer or Flip-Top Cap is included if shown.

No pump is available for the 24 oz Glass Jug.

View full details

Third-Party Lab Tested

Soothing Shampoo | 16 oz Bottle

Independently tested by ISO/IEC 17025 accredited laboratories.

We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.

1,4-Dioxane

None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm

None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.

1,4-Dioxane None detected

Tested by Intertek Allentown. Jul 2026.

Your cart
Variant Variant total Quantity Price Variant total
Rustic Strength Wholesale, Soothing Shampoo, 16oz amber plastic with pump, Unscented - Hypoallergenic, 12-pack
Case of 12 Bottles / Unscented + HypoallergenicS-HYP-12PK-16OZ
Case of 12 Bottles / Unscented + HypoallergenicS-HYP-12PK-16OZ
$288.04/ea
$0.00
$288.04/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Lavender & Tea Tree, 12-pack
Case of 12 Bottles / Lavender & Tea TreeS-LAVTEA-12PK-16OZ
Case of 12 Bottles / Lavender & Tea TreeS-LAVTEA-12PK-16OZ
$288.04/ea
$0.00
$288.04/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Milk & Honey, 12-pack
Case of 12 Bottles / Milk & HoneyS-MLKHON-12PK-16OZ
Case of 12 Bottles / Milk & HoneyS-MLKHON-12PK-16OZ
$288.04/ea
$0.00
$288.04/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Rosemary & Mint, 12-pack
Case of 12 Bottles / Rosemary MintS-ROSMPEP-12PK-16OZ
Case of 12 Bottles / Rosemary MintS-ROSMPEP-12PK-16OZ
$288.04/ea
$0.00
$288.04/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Mama & Baby Safe, 12-pack
Case of 12 Bottles / Mama + Baby SafeS-MBHYP-12PK-16OZ
Case of 12 Bottles / Mama + Baby SafeS-MBHYP-12PK-16OZ
$288.04/ea
$0.00
$288.04/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz amber plastic with pump, Unscented - Hypoallergenic
1 Bottle (Sample) / Unscented + HypoallergenicS-HYP-16OZ-RR
1 Bottle (Sample) / Unscented + HypoallergenicS-HYP-16OZ-RR
$56.70/ea
$0.00
$56.70/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Lavender & Tea Tree
1 Bottle (Sample) / Lavender & Tea TreeS-LAVTEA-16OZ-RR
1 Bottle (Sample) / Lavender & Tea TreeS-LAVTEA-16OZ-RR
$56.70/ea
$0.00
$56.70/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Milk & Honey
1 Bottle (Sample) / Milk & HoneyS-MLKHON-16OZ-RR
1 Bottle (Sample) / Milk & HoneyS-MLKHON-16OZ-RR
$56.70/ea
$0.00
$56.70/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Rosemary & Mint
1 Bottle (Sample) / Rosemary MintS-ROSMPEP-16OZ-RR
1 Bottle (Sample) / Rosemary MintS-ROSMPEP-16OZ-RR
$56.70/ea
$0.00
$56.70/ea $0.00
Rustic Strength Wholesale, Soothing Shampoo, 16oz plastic amber with pump, Mama & Baby Safe
1 Bottle (Sample) / Mama + Baby SafeS-MBHYP-16OZ-RR
1 Bottle (Sample) / Mama + Baby SafeS-MBHYP-16OZ-RR
$56.70/ea
$0.00
$56.70/ea $0.00

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