Soothing Shampoo
Soothing Shampoo
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Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
- PH Balanced
- Color-Safe
- Non-Irritating
- Non-Drying
- Removes excess oils without stripping
- Helps remove other product residues from hair
Now thicker and more luxurious! With this improved formula we recommend pumping this product.
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Directions
Directions
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand. Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo. Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Ingredients
Ingredients
Charcoal Filtered Deionized Water • High purity water
Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
Sodium Chloride • Salt
Phenoxyethanol Caprylyl Glycol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
Essential Oils • Scent
Citric Acid • Balances pH
Scent
Scent
Unscented
Contains no essential oils or phthalate-free fragrance oils
Lavender Tea Tree
Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Stoechas (French Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil
Rosemary Mint
Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil
Milk & Honey
Milk & Honey Phthalate-Free Fragrance Oil
Citrus Vanilla
Citrus Limon (Lemon) Oil,
Citrus Sinensis (Sweet Orange) Oil, Phthalate-Free Vanilla Fragrance Oil
Coconut Lime
Phthalate-Free Coconut Fragrance Oil, Citrus Aurantifolia (Lime) Oil
Rustic Strength Phthalate-Free Fragrance Oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).
Tips
Tips
Our eco jug (80%PCR) 5-gallon pails, and 1-gallon glass dispensing jugs are designed for you to reuse in your business for years. You may return them to us any time, sell them or give them away to be upcycled when you are ready.
The 4 1-gallon option seems counterproductive to our mission but rest assured it is not.
If you purchase these containers, just hold onto the box that they come in. Use up the product you purchased. Send the empty 1-gallon plastic containers back to us in this box we will sanitize, refill, and reuse them.
Customer Reviews
PB Water Store recently started carrying the Rustic Strength product line about a month ago. As the manager here, I made sure to try the products that we would be offering to our community. I personally like the shampoo because I've always had a hard time finding a shampoo that left my hair soft and non frizzy. I color my hair and use heat for styling, so it's been challenging. I'm thrilled to say I couldn't be happier with the Coconut & Lime Soothing Shampoo. I get many comments while working in the store about how nice my hair looks. It helps being able to promote Rustic Strength products when I can see such good results personally. Great product line as well.
