Clean hair. A more thoughtful kind of care. Make your daily wash part of a personal care routine that puts ingredients first. Our Soothing Shampoo reflects a more intentional approach to hair care, bringing plant- and earth-derived ingredients into a routine you can feel good about choosing, day after day.
pH Balanced
Color-Safe
Non-Irritating
Removes excess oils without stripping
Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut- and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing| Our pH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Add another layer of care | By using our Coconut Conditioner. Both are suitable for everyday use.
Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act.
Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh |Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.
Directions
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Cocamidopropyl Bentaine (Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.)
Cocamidopropyl Hydroxysultaine(Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.)
Sodium C14-16 Olefin Sulfonate(This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.)
Vegetable Glycerin (glycerin) (Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.)
Coco-Glucoside(A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Caprylyl Capryl Glucoside(A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.)
Independently tested by ISO/IEC 17025 accredited laboratories.
We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.
1,4-Dioxane
None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
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Tara Z.
Shopping is very easy. I love the new layout that shows all options for an item in an easy-to-click menu. The product categories are well organized and the descriptions and use instructions are wonderful for someone just starting out with RS products. Happy Shopping!
rusticstrengthwholesale
Tara Z.
This welcome pack is a great variety of products and scents! A wonderful option if you're just starting out and want to test a range of products yourself. I would actually love to get a couple scents in each product type, but I'd still recommend this to anyone. It would also make a great gift!
Welcome Sample Pack | Scented
Emma Harlow - Keyfillery
We decided to expand our scent options for hand soap and went with soothing herb and it’s been a huge hit! These products work so effectively it’s kinda crazy - we get comments daily raving about how well they work in addition to the amazing scents. 10/10 recommend!