Skip to product information
1 of 6

Rustic Strength

Pet Shampoo | Soothing & Deodorizing

Pet Shampoo | Soothing & Deodorizing

Regular price $58.65 USD
Regular price Sale price $58.65 USD
Sale Sold out
Shipping calculated at checkout.

Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Introducing Pure Paws, our gentle, high-purity ingredient line of pet care products. With Pure Paws, Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family.

Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!

  • PH Balanced
  • Non-Irritating
  • Non-Drying
  • Removes excess oils that contain malodors without stripping the coat
  • Helps remove other residues from coat

Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.

Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.

Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!

Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.


Charcoal Filtered Deionized Water • High purity water

Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.

Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.

Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.

Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.

Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.

Sodium Chloride • Salt

Sodium Benzoate & Potassium Sorbate • Food-grade preservatives used sparingly that prevent bacteria from growing in container

Lauramine Oxide • A biodegradable coconut-based surfactant

Citric Acid • Balances to pet-safe pH

*Vegetable Glycerin is USP kosher



Contains no essential oils or phthalate-free fragrance oils

Wild Heart (pet-safe scent)

Essential Oil & Phthalate-Free Fragrance Oil

Unlike most fragrance oils, Rustic Strength’s oils are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act..


Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water. Apply shampoo then massage into a lather. Let suds sit for a few minutes for thicker coats, or as needed. Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat. Condition with our Pet Conditioner. Gently dry pet in a towel. This product is 100% biodegradable, septic & greywater-safe.Caution: Keep out of eyes, ears, mouth. Avoid ingestion. 

View full details

Customer Reviews

Be the first to write a review