Pet Shampoo | Soothing & Deodorizing
Pet Shampoo | Soothing & Deodorizing
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A cleaner approach to caring for your four-legged family members. Our Pet Shampoo brings a more thoughtful approach to bath time with a formula made from plant- and earth-derived ingredients. For pet parents who look beyond the label and care about what goes into their grooming products, it's a way to make everyday pet care a more intentional choice—without making bath time any less about the love, comfort, and companionship you share.
Rustic Strength's commitment to toxin-free living extends to your furry family members, too! Rustic Strength offers the complete healthy home solution - uncompromising quality, now for every member of the family. Cleanse and help prevent dryness with non-toxic Pet Shampoo made from powerful plant-based ingredients!
- pH Balanced
- Non-Irritating
- Removes excess oils that contain malodors without stripping the coat
- Helps remove other residues from coat
Powerful Plant-Based Formula | Coconut- and plant-based cleansers catch excess oils off the coat and remove dirt, grime, and other residues. These cleansers help to remove malodors without stripping the coat- unlike conventional pet shampoos. This shampoo helps soften and deodorize your pet's coat, leaving them clean and moisturized; rather than stripped, dry, and agitated like other pet products can.
Gentle Cleansing | Our pH balanced, plant-based formula is especially gentle on both the fur and skin, making this Shampoo more suitable for pets that are sensitive or easily irritated. Being free of the harsh chemicals found in most products additionally helps to retain the natural hydration of your pet's coat, as well as reducing dryness and flakiness.
Can I use this product for my cat? | Yes! Our Pet Shampoo is feline-safe too!
We recommend using the unscented version if you or your pet have allergies or sensitive skin.
Add another layer of care | By using our Pet Conditioner and for those between washes use our Pet Deodorizing Spray.
What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free.
Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act.
Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh |Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.
Directions
Directions
Brush pet’s coat to loosen debris and tangles. Wet them with lukewarm water.
Apply shampoo and then massage into a lather.
Let suds sit for a few minutes for thicker coats or as needed.
Rinse thoroughly with lukewarm water until no more suds appear on hands or in pet’s coat.
Condition with our Pet Conditioner.
Gently dry pet in a towel.
This product is 100% biodegradable, septic & greywater-safe. Caution: Keep out of eyes, ears, and mouth. Avoid ingestion.
Ingredients
Ingredients
High-purity water, cocamidopropyl hydroxysultaine, sodium C14-C16 olefin sulfonate, cocamidopropyl betaine, vegetable glycerin (glycerin), coco-glucoside, caprylyl capryl glucoside, polysorbate 20 (food grade), sodium chloride, sodium benzoate, potassium sorbate, caprylyl glycol, phenoxyethanol, citric acid
Scent
Scent
Wild Heart (pet-safe scent): Essential Oil & Phthalate-Free Fragrance Oil (linalyl acetate, linalool, limonene, benzyl benzoate, hexyl cinnamal, benzyl salicylate, coumarin, eugenol, vanillin, acetyl cedrene)
Unlike most fragrance oils, Rustic Strength’s oils are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.
Unscented: No scent added
Ingredient Descriptions
Ingredient Descriptions
High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)
Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry)
Sodium C14-16 Olefin Sulfonate (This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable)
Cocamidopropyl Betaine (Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant with mild chemistry)
Vegetable Glycerin (glycerin) (Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher)
Coco- Glucoside (A plant-derived, biodegradable surfactant. It is mild and
safe for sensitive skin)
Caprylyl Capryl Glucoside (A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin)
Polysorbate 20 (Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free)
Sodium Chloride (Salt)
Sodium Benzoate & Potassium Sorbate (Food-grade preservatives that are used sparingly to prevent bacteria from growing in the container)
Caprylyl Glycol & Phenoxyethanol (Safe preservatives which are used sparingly to prevent bacteria from growing in container)
Wild Heart Pet Safe Phthalate Free Fragrance Oil (scent, if scented)
Does this product come with a pump?
Does this product come with a pump?
We do not automatically provide a pump or spout with our products because our goal is to reduce waste.
If you would like a pump or spout, we offer options as an add-on in our accessory section.
- Gallon (Glass or Plastic) Jug Pump
- 1 Gallon Wide Mouth Jar Pump
- Eco Jug Accessories
- Bucket Pump
- Drum Pumps
Retail Ready Case (2 oz, 4 oz & 16 oz) : Retail Ready products come as shown in the case image. Pump, Sprayer or Flip-Top Cap is included if shown.
No pump is available for the 24 oz Glass Jug.
Third-Party Lab Tested
Pet Shampoo | Soothing & Deodorizing
Independently tested by ISO/IEC 17025 accredited laboratories.
1,4-Dioxane
None DetectedUnderstanding detection limits
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
Tested by Intertek Allentown. Jul 2026.
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all hand soap
Our hand soap is plant-based, gluten free and vegan.
