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Affordable • Effective • Plant-Based | Hand Soap

Affordable • Effective • Plant-Based | Hand Soap

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An Affordable Way to Get Started with Rustic Strength

Not every customer is ready to invest in premium, concentrated products right away, even when they want to make more thoughtful choices for their home and family. That’s why Rustic Strength created this affordable line: to offer an accessible entry point without losing sight of our commitment to effective products and a more thoughtful approach to ingredients.

For your store, this line creates an opportunity to welcome new customers, meet a wider range of budgets, and introduce shoppers to the benefits of a refill-based routine. As customers become familiar with refilling, begin exploring ingredients, and discover what works for their households, they may be ready to transition to our core line of high-purity, concentrated formulas.

Think of this line as a starting point for building customer relationships. It gives shoppers a more approachable way to begin making changes today while creating a natural path toward exploring the full Rustic Strength collection over time.

  • Gentle on hands
  • No harsh chemicals

Powerful Plants | Enjoy a luxurious lather, that rinses easily. Vegetable glycerin naturally moisturizes, leaving your hands feeling soft and refreshed. Unlike harsh chemical soaps that leave your skin dry and cracking. Relief for folks with sensitive skin!  

Plant derived ingredients
What Makes This Product Different? 
It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free. 

SLS Free, SLES FreeFormaldehyde freeparaben free


Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics.  Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act.

Small Batch Fresh |Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.

 

Directions

Directions
Wet your hands with clean, running water. Apply a small amount of hand soap. Lather the soap by rubbing hands together. Scrub for at least 20 seconds. Rinse hands well. Dry hands using a clean, dry towel.

100% biodegradable.
Septic & greywater-safe.

Ingredients

High-Purity Water, Sodium Coco-Sulfate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Sodium Benzoate*, Potassium Sorbate*, Sodium Gluconate, Essential Oils and/or Phthalate-Free Fragrance Oils, Phenoxyethanol*, Caprylyl Glycol*, Citric Acid

*Preservatives used sparingly, help prevent bacteria growth in container

Scent

All of our scents are made with –

Pure essential oils • hand selected by us from small farms all around the world.

and/or

Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.

Ingredient Descriptions

High-Purity Water (charcoal-filtered, reverse osmosis,
UV-treated)

Sodium Coco-Sulfate (coconut-based surfactant)

Cocamidopropyl Betaine (coconut-based surfactant)

Cocamidopropyl Hydroxysultaine (coconut-based surfactant)

Sodium Benzoate (food-grade preservative, used sparingly,
helps prevent bacteria growth in container)

Potassium Sorbate (food-grade preservative, used sparingly,
helps prevent bacteria growth in container)

Sodium Gluconate (skin conditioner)

Essential oils and/ or phthalate-free fragrance oils (scent, if scented)

Phenoxyethanol (highly-purified preservative, used
sparingly, helps prevent bacteria growth in container)

Caprylyl Glycol (preservative derived from coconuts, used
sparingly, helps prevent bacteria growth in container)

Citric Acid (balances pH)

What are the differences between Affordable • Effective • Plant-Based and Rustic Strength's Main Line?

Rustic Strength is plant-based and 100% biodegradable. It has highly concentrated active ingredients with little to no impurities. It doesn't take as much product to do the job effectively. These concentrated, high-quality, active ingredients are reflected in the price.

Affordable • Effective • Plant-Based is also plant-based and 100% biodegradable. While its active ingredients are not as concentrated, it still does the job. These ingredients are of higher quality than those in Seventh Generation and are far superior to the toxic ingredients used by mega corporations like Unilever and P&G.

Does this product come with a pump?

We do not automatically provide a pump or spout with our products because our goal is to reduce waste.

If you would like a pump or spout, we offer options as an add-on in our accessory section.

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Variant Variant total Quantity Price Variant total
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Eco-Jug, Jasmine, Lemon, Lime & Eucalyptus
5 Gallon Eco Jug / Jasmine • Lemon • Lime • EucalyptusAEPHS-ECO-JASLEMLIMEUC-5g
5 Gallon Eco Jug / Jasmine • Lemon • Lime • EucalyptusAEPHS-ECO-JASLEMLIMEUC-5g
$166.03/ea
$0.00
$166.03/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Eco-Jug, Lemon, Orange & Lime
5 Gallon Eco Jug / Lemon • Lime • OrangeAEPHS-ECO-LEMLIMORA-5g
5 Gallon Eco Jug / Lemon • Lime • OrangeAEPHS-ECO-LEMLIMORA-5g
$166.03/ea
$0.00
$166.03/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Eco-Jug, Lavender, Lemon & Coconut
5 Gallon Eco Jug / Lavender • Lemon • CoconutAEPHS-ECO-LAVLEMCOC-5g
5 Gallon Eco Jug / Lavender • Lemon • CoconutAEPHS-ECO-LAVLEMCOC-5g
$166.03/ea
$0.00
$166.03/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Eco-Jug, Unscented
5 Gallon Eco Jug / Unscented • HypoallergenicAEPHS-ECO-HYP-5g
5 Gallon Eco Jug / Unscented • HypoallergenicAEPHS-ECO-HYP-5g
$138.33/ea
$0.00
$138.33/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Bucket, Jasmine, Lemon, Lime & Eucalyptus
5 Gallon Bucket / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-5g
5 Gallon Bucket / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-5g
$168.92/ea
$0.00
$168.92/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Bucket, Lemon, Orange & Lime
5 Gallon Bucket / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-5g
5 Gallon Bucket / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-5g
$168.92/ea
$0.00
$168.92/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Bucket, Lavender, Lemon & Coconut
5 Gallon Bucket / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-5g
5 Gallon Bucket / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-5g
$168.92/ea
$0.00
$168.92/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 5 Gallon, Bucket, Jasmine, Unscented
5 Gallon Bucket / Unscented • HypoallergenicAEPHS-B-HYP-5g
5 Gallon Bucket / Unscented • HypoallergenicAEPHS-B-HYP-5g
$141.77/ea
$0.00
$141.77/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 30 Gallon, Drum, Jasmine, Lemon, Lime & Eucalyptus
30 Gallon Drum / Jasmine • Lemon • Lime • EucalyptusAEPHS-D-JASLEMLIMEUC-30g
30 Gallon Drum / Jasmine • Lemon • Lime • EucalyptusAEPHS-D-JASLEMLIMEUC-30g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 30 Gallon, Drum, Lemon, Orange & Lime
30 Gallon Drum / Lemon • Lime • OrangeAEPHS-D-LEMLIMORA-30g
30 Gallon Drum / Lemon • Lime • OrangeAEPHS-D-LEMLIMORA-30g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 30 Gallon, Drum, Lavender, Lemon & Coconut
30 Gallon Drum / Lavender • Lemon • CoconutAEPHS-D-LAVLEMCOC-30g
30 Gallon Drum / Lavender • Lemon • CoconutAEPHS-D-LAVLEMCOC-30g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 30 Gallon, Drum, Unscented
30 Gallon Drum / Unscented • HypoallergenicAEPHS-D-HYP-30g
30 Gallon Drum / Unscented • HypoallergenicAEPHS-D-HYP-30g
$739.33/ea
$0.00
$739.33/ea $0.00
Rustic Strength Wholesale - 6 single 5-gallon buckets with "Shipped LTL Freight"
6 - 5 Gallon Buckets / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-6PK-5g
6 - 5 Gallon Buckets / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-6PK-5g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength Wholesale - 6 single 5-gallon buckets with "Shipped LTL Freight"
6 - 5 Gallon Buckets / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-6PK-5g
6 - 5 Gallon Buckets / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-6PK-5g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength Wholesale - 6 single 5-gallon buckets with "Shipped LTL Freight"
6 - 5 Gallon Buckets / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-6PK-5g
6 - 5 Gallon Buckets / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-6PK-5g
$847.01/ea
$0.00
$847.01/ea $0.00
Rustic Strength Wholesale - 6 single 5-gallon buckets with "Shipped LTL Freight"
6 - 5 Gallon Buckets / Unscented • HypoallergenicAEPHS-B-HYP-6PK-5g
6 - 5 Gallon Buckets / Unscented • HypoallergenicAEPHS-B-HYP-6PK-5g
$739.33/ea
$0.00
$739.33/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 55 Gallon, Drum, Jasmine, Lemon, Lime & Eucalyptus
55 Gallon Drum / Jasmine • Lemon • Lime • EucalyptusAEPHS-D-JASLEMLIMEUC-55g
55 Gallon Drum / Jasmine • Lemon • Lime • EucalyptusAEPHS-D-JASLEMLIMEUC-55g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 55 Gallon, Drum, Lemon, Lime & Coconut
55 Gallon Drum / Lemon • Lime • OrangeAEPHS-D-LEMLIMORA-55g
55 Gallon Drum / Lemon • Lime • OrangeAEPHS-D-LEMLIMORA-55g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 55 Gallon, Drum, Lavender, Lemon & Coconut
55 Gallon Drum / Lavender • Lemon • CoconutAEPHS-D-LAVLEMCOC-55g
55 Gallon Drum / Lavender • Lemon • CoconutAEPHS-D-LAVLEMCOC-55g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 55 Gallon, Drum, Unscented
55 Gallon Drum / Unscented • HypoallergenicAEPHS-D-HYP-55g
55 Gallon Drum / Unscented • HypoallergenicAEPHS-D-HYP-55g
$1,049.50/ea
$0.00
$1,049.50/ea $0.00
Rustic Strength Wholesale - 5 Gallon Bucket with no label, quantity of 11 with "Shipped LTL Freight"
11 - 5 Gallon Buckets / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-11PK-5g
11 - 5 Gallon Buckets / Jasmine • Lemon • Lime • EucalyptusAEPHS-B-JASLEMLIMEUC-11PK-5g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength Wholesale - 5 Gallon Bucket with no label, quantity of 11 with "Shipped LTL Freight"
11 - 5 Gallon Buckets / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-11PK-5g
11 - 5 Gallon Buckets / Lemon • Lime • OrangeAEPHS-B-LEMLIMORA-11PK-5g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength Wholesale - 5 Gallon Bucket with no label, quantity of 11 with "Shipped LTL Freight"
11 - 5 Gallon Buckets / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-11PK-5g
11 - 5 Gallon Buckets / Lavender • Lemon • CoconutAEPHS-B-LAVLEMCOC-11PK-5g
$1,299.82/ea
$0.00
$1,299.82/ea $0.00
Rustic Strength Wholesale - 5 Gallon Bucket with no label, quantity of 11 with "Shipped LTL Freight"
11 - 5 Gallon Buckets / Unscented • HypoallergenicAEPHS-B-HYP-11PK-5g
11 - 5 Gallon Buckets / Unscented • HypoallergenicAEPHS-B-HYP-11PK-5g
$1,049.50/ea
$0.00
$1,049.50/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 275 Gallon, Tote, Lavender, Lemon & Coconut
275 Gallon Tote / Jasmine • Lemon • Lime • EucalyptusAEPHS-T-JASLEMLIMEUC-275G
275 Gallon Tote / Jasmine • Lemon • Lime • EucalyptusAEPHS-T-JASLEMLIMEUC-275G
$6,113.04/ea
$0.00
$6,113.04/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 275 Gallon, Tote, Lavender, Lemon & Coconut
275 Gallon Tote / Lemon • Lime • OrangeAEPHS-LEMLIMORA-275G
275 Gallon Tote / Lemon • Lime • OrangeAEPHS-LEMLIMORA-275G
$6,113.04/ea
$0.00
$6,113.04/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 275 Gallon, Tote, Lavender, Lemon & Coconut
275 Gallon Tote / Lavender • Lemon • CoconutAEPHS-T-LAVLEMCOC-275G
275 Gallon Tote / Lavender • Lemon • CoconutAEPHS-T-LAVLEMCOC-275G
$6,113.04/ea
$0.00
$6,113.04/ea $0.00
Rustic Strength, Affordable Effective, Hand Soap, 275 Gallon, Tote, Lavender, Lemon & Coconut
275 Gallon Tote / Unscented • HypoallergenicAEPHS-T-HYP-275G
275 Gallon Tote / Unscented • HypoallergenicAEPHS-T-HYP-275G
$4,648.75/ea
$0.00
$4,648.75/ea $0.00
Rustic Strength, 4oz Sample Bottle
4 oz Sample / Jasmine • Lemon • Lime • EucalyptusAEPHS-JASLEMLIMEUC-4oz
4 oz Sample / Jasmine • Lemon • Lime • EucalyptusAEPHS-JASLEMLIMEUC-4oz
$8.00/ea
$0.00
$8.00/ea $0.00
Rustic Strength, 4oz Sample Bottle
4 oz Sample / Lemon • Lime • OrangeAEPHS-LEMLIMORA-4oz
4 oz Sample / Lemon • Lime • OrangeAEPHS-LEMLIMORA-4oz
$8.00/ea
$0.00
$8.00/ea $0.00
Rustic Strength, 4oz Sample Bottle
4 oz Sample / Lavender • Lemon • CoconutAEPHS-LAVLEMCOC-4oz
4 oz Sample / Lavender • Lemon • CoconutAEPHS-LAVLEMCOC-4oz
$8.00/ea
$0.00
$8.00/ea $0.00
Rustic Strength, 4oz Sample Bottle
4 oz Sample / Unscented • HypoallergenicAEPHS-HYP-4oz
4 oz Sample / Unscented • HypoallergenicAEPHS-HYP-4oz
$8.00/ea
$0.00
$8.00/ea $0.00

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Founder Alicia Adamson answers "Why Affordable • Effective"?

  • 5 stars: 1 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
R
Rachel Pepe (Buffalo, US)

Everyone loves this hand soap! Third time ordering it I believe! It suds up so well, smells so fresh and clean and light. :). I reordered already!