A gentler approach to your everyday hair care. Our Soothing Shampoo brings a more thoughtful perspective to washing your hair, with plant- and earth-derived ingredients and a focus on what goes into the products you use every day. Because choosing a shampoo should be about more than clean hair—it should also be about understanding the ingredients behind your routine and feeling good about the choices you make for yourself and your home.
pH Balanced
Color-Safe
Non-Irritating
Removes excess oils without stripping
Helps remove other product residues from hair
Powerful Plant-Based Formula | Coconut- and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing| Our pH balanced, plant-based formula is especially gentle on the scalp and hair, making this shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Add another layer of care | By using our Coconut Conditioner. Both are suitable for everyday use.
Cocamidopropyl Bentaine (Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.)
Cocamidopropyl Hydroxysultaine(Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.)
Sodium C14-16 Olefin Sulfonate(This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.)
Vegetable Glycerin (glycerin) (Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.)
Coco-Glucoside(A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Caprylyl Capryl Glucoside(A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.)
Independently tested by ISO/IEC 17025 accredited laboratories.
We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.
1,4-Dioxane
None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
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Tara Z.
Shopping is very easy. I love the new layout that shows all options for an item in an easy-to-click menu. The product categories are well organized and the descriptions and use instructions are wonderful for someone just starting out with RS products. Happy Shopping!
rusticstrengthwholesale
Tara Z.
This welcome pack is a great variety of products and scents! A wonderful option if you're just starting out and want to test a range of products yourself. I would actually love to get a couple scents in each product type, but I'd still recommend this to anyone. It would also make a great gift!
Welcome Sample Pack | Scented
Emma Harlow - Keyfillery
We decided to expand our scent options for hand soap and went with soothing herb and it’s been a huge hit! These products work so effectively it’s kinda crazy - we get comments daily raving about how well they work in addition to the amazing scents. 10/10 recommend!