Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients
PH Balanced
Color-Safe
Non-Irritating
Non-Drying
Removes excess oils without stripping
Helps remove other product residues from hair
Available for a Limited-Time
Pumpkin Harvest Scent | Captures the heart of fall with comforting notes of ripe pumpkin, warm cinnamon, spiced nutmeg, and a touch of creamy vanilla. Rich, cozy, and inviting, it's the scent of crisp autumn days, pumpkin patches, and gathering with the people you love.
Scented with phthalate-free fragrance oils selected for purity and transparency. Unlike most fragrance oils, Rustic Strength's FOs are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.
Pumpkin Harvest Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, and GRAS safe phthalate-free synthetics, creating an aroma, contains: Benzyl Benzoate, Cinnamal, Coumarin, Benzaldehyde)
Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.
Gentle Cleansing| Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin. Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.
Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.
Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Directions
Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand.
Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo.
Rinse scalp and hair thoroughly.
This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.
It should be followed with our Coconut Conditioner.
Seasonal Scent ingredients can be found within the product description.
All Rustic Strength Scents are made from:
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Cocamidopropyl Bentaine (Naturally derived from coconut and palm-free. It is an environmentally friendly and biodegradable surfactant with mild chemistry.)
Cocamidopropyl Hydroxysultaine(Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.)
Sodium C14-16 Olefin Sulfonate(This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.)
Vegetable Glycerin (glycerin) (Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.)
Coco-Glucoside(A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Caprylyl Capryl Glucoside(A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.)
Independently tested by ISO/IEC 17025 accredited laboratories.
We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.
1,4-Dioxane
None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
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Kari Miller
I like to do the custom scent. It’s very light, some people love that. I personally would have liked a little bit more scent, but it’s mostly cause my sense of smell is not the best. So overall it’s amazing!
Avocado Lotion for Face & Body | Custom Made Scent
My Zero Waste Store
Our costumers love the all purpose spray! It works great and smells fresh without being overpowering.
Lots of Purpose Spray Cleaner | Ready-To-Use
Anonymous
Very impressed with the sample selection
Welcome Sample Pack | Scented
Melanie Wright
This was a perfect set to get to try all the different scents and products! I took the items around to friends and family to find out which items they would consider purchasing and what their favorite scent was! If your just finding this company I highly recommend getting the sample back to start out with!
Welcome Sample Pack | Scented
Anonymous
Great!
Avocado Lotion for Face & Body | Custom Made Scent