Laundry with scent you can feel good about choosing.
Our scented Laundry Detergent is thoughtfully formulated with renewable plant- and earth-derived ingredients and finished with carefully selected scents. We believe you shouldn't have to choose between a beautifully fragranced laundry experience and a more intentional approach to your detergent's ingredients.
Concentrated for everyday laundry and compatible with both regular and HE washing machines, it is formulated with biodegradable ingredients and is septic- and greywater-safe. Each fragrance is thoughtfully selected, giving your laundry a fresh, enjoyable scent without relying on phthalates or unnecessary masking agents.
• Phthalate-free fragrances with no California Proposition 65-listed ingredients
• Available with essential oils and/or carefully selected fragrance oils
Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act.
Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →
Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.
A Light, Clean Scent | Our laundry detergents are designed to leave your clothes clean and lightly scented, not heavily perfumed. We consider this part of a more intentional laundry experience for those who enjoy fragrance but don't want it to overpower.
1/2 oz light soiled / small load 1 oz activewear / medium load 2 oz heavy soiled / large load
With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes. It is best to work with a medium size load and about 1 oz of detergent. This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.
If you have lots of bubbles in your washing machine, decrease how much detergent you use.
If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.
Septic and graywater safe.
When to use Hot Water Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers. Hot water is best to remove germs, kill dust mites and heavily soiled items.
When to use Warm Water Warm water is good for cleaning most man-made fibers, knits and jeans. It will clean without fading or significant shrinking.
When to use Cold Water Cold water is best for dark, bright colors that bleed or delicate fabrics. Pre-treat or pre-soak your clothes if items are heavily soiled.
Rosemary & Peppermint: Make for a refreshing herbal laundry experience. Composed of: Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil, Linalool, Limonene (naturally occurring constituents of essential oils)
Fresh Linen Scent: Fresh citrus and verdant greens are layered with delicate jasmine and lily of the valley, creating a refined linen fragrance inspired by sun-dried cotton, crisp white sheets, and clean air. Fresh Linen is a clean, phthalate-free fragrance blend of natural fragrance constituents, essential oils, and GRAS-safe, phthalate-free synthetics. Free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act. Contains: Hexyl Cinnamal, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citrus Sinensis (Orange) Oil, Limonene, Citronellol, Citral
Lavender Lemon: Bright yet grounding blend that brings peace to your space while gently awakening your senses, combining Lavandula angustifolia (Lavender Essential Oil)—rich in linalool and linalyl acetate for a calm atmosphere and clean, softly floral note—with Citrus limon (Lemon Essential Oil), high in limonene and valued for helping lift and break up oily residue while adding a bright, uplifting scent.
Lavender Scent: Grounding herbal scent that brings peace to your space. Composed of: Lavandula Angustifolia (Lavender) Oil, Linalool (Naturally-occurring component of lavender oil)
Cocamidopropyl Betaine (Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.)
Cocamidopropyl Hydroxysultaine (Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.)
Sodium C14-C16 Olefin Sulfonate (Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. )
Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)
Vegetable Glycerin (Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.)
Sodium Citrate (Natural mineral, helps grab onto and remove pollutants.)
Caprylyl Glycol, Phenoxyethanol (Safe preservatives used sparingly, prevents bacteria from growing in container.)
Polysorbate 20 (Plant-based performance stabilizer. Helps in the spreadability of liquids and stabilizes the formula when adding essential oils and phthalate-free fragrances. Biodegradable. USP kosher. Food-Grade. Dioxane-free. )
Caprylyl Capryl Glucoside (A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.)
Dimethyl 9-Decenamide (A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.)
Stain removal. Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on a specific stain removal, please see our helpful Stain Removal Blogs.
Independently tested by ISO/IEC 17025 accredited laboratories.
We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable lead, arsenic, mercury, or cadmium.
Heavy metals
None Detected
Why we test: Toxic metals build up in the body over time and can enter products as raw-material contaminants, not on purpose. they have no place in something that touches your skin and your water.
Understanding detection limits
Not detected above 0.001 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
No detectable glyphosate (commonly known as the weed-killer Round-Up), or its byproduct AMPA.
Glyphosate
None Detected
Why we test: The most widely used herbicide in the world, and the subject of an active safety debate. because our ingredients are plant-derived, we verify none carries through from sprayed crops.
Understanding detection limits
Not detected above 0.01 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
Glyphosate
None detected
AMPA (glyphosate byproduct)
None detected
Anresco Laboratories · ISO/IEC 17025 (cert AT-1551) · Jun 2026
All clear across a panel of more than 200 compounds.
Pesticides and herbicides
None Detected
Why we test: Crop residues can carry through from the field into plant-based ingredients. we screen a broad panel so what is sprayed does not end up in your laundry.
Understanding detection limits
200+ analytes, none detected above the lab's limits
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
288 Pesticide and Herbicide Compounds
None detected
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.
1,4-Dioxane
None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
1,4-Dioxane
None detected
Tested by Intertek Allentown. Jul 2026.
No detectable phthalates across a panel of 9, including DEHP and DBP and the harder-to-catch DINP and DIDP.
Phthalates
None Detected
Why we test: Phthalates are common plasticizers and fragrance carriers, and several are on california's prop 65 list for reproductive concerns. they are rarely disclosed, so we screen the whole family.
Understanding detection limits
Not detected above 10 ppm (100 ppm for DINP and DIDP)
None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.
Phthalates (panel of 9 including DEHP, DBP, DINP, DIDP)
None detected
We love Rustic Strength’s Laundry detergent.
We live in Miami, FL my husband works outdoors and both our teens are athletes, that to say our laundry detergent requires BIG power. This detergent breaks right through the dirt and grim and leaves our cloths feeling clean and smelling fresh.
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Cindy Aguirre (Indianapolis, US)
nice and a little goes a long way
A
Anonymous (Minneapolis, US)
Great product- customers love the fresh linen scent
E
Elisha collins (Eminence, US)
Our favorite scent
E
Elisha collins (Eminence, US)
Love the smell and good it works
A
Anonymous (Ephrata, US)
Our customers keep coming back for more of the liquid refillable laundry detergent. The Fresh Linen seems to be their favorite.
We enjoy being able to offer them a refill option however, the shipping charges are very high. I don't know if there is any solution to that.
K
Karen Chaw (San Francisco, US)
One of our customers favorite scent options at our refill shop!
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Anonymous
Great scent and cleans well
Automatic Dishwasher Gel | Sunburst Citrus
The Market at Moores Garage
This is such a wonderful smell!
Hand Soap | Warm Flannel | 16 oz Pump Bottle
Shomy Santiago
We love Rustic Strength’s Laundry detergent.
We live in Miami, FL my husband works outdoors and both our teens are athletes, that to say our laundry detergent requires BIG power. This detergent breaks right through the dirt and grim and leaves our cloths feeling clean and smelling fresh.
Laundry Detergent | Scented
Angie pols
Love all the products so far,cant wait to keep trying.