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Floor Cleaner Concentrate | Warm Flannel

Floor Cleaner Concentrate | Warm Flannel

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Warm Flannel Scent | Blends crisp freshness with rich, comforting warmth to create a fragrance that feels timeless and familiar. Inspired by cozy flannel blankets, cool autumn evenings, and fireside moments, it's the perfect scent to welcome fall home.

Scented with phthalate-free fragrance oils selected for purity and transparency. Unlike most fragrance oils, Rustic Strength's FOs are 100% certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under California’s Prop 65 act.

Warm Flannel Phthalate-Free Fragrance Oil (A blend of natural fragrance constituents, essential oils, and GRAS safe phthalate-free synthetics, creating an aroma, contains: Benzyl Benzoate, Rose Ketones, Limonene, Carvone, Camphor, Beta Caryophyllene, Benzaldehyde, Amyl Cinnamal, Citral, Coumarin, Eugenol, Linalool, Pinene, Pogostemon Cablin Oil)


Available for a Limited-Time 

Concentrated Floor Care. Thoughtful Ingredients. A Cleaner Approach to Everyday Living.

Bring a more thoughtful approach to floor care into your home with a concentrated, plant-based cleaner designed for everyday messes and a variety of hard, sealed surfaces. Just dilute as directed to make gallons of cleaning solution, with a pH-neutral formula that fits seamlessly into your cleaning routine. No unnecessary extras—just a practical approach to caring for the surfaces under your feet.

Why Choose Our Floor Cleaner Concentrate?

  • Concentrated & Economical: Makes gallons of ready-to-use cleaning solution when diluted as directed.

  • pH-Neutral Floor Care: Formulated for everyday cleaning on compatible hard, sealed surfaces.

  • Fast-Drying Formula: Designed to make routine floor care convenient.

  • Plant-Based Cleaning: A thoughtful approach to everyday household cleaning.

  • Versatile Surface Compatibility: Suitable for a range of hard, sealed flooring types, subject to manufacturer recommendations.

  • Septic & Graywater Compatible: An option for households mindful of what goes down the drain.

Get Started | Mix up to 6 ounces of Floor Cleaner Concentrate per 1 gallon of warm water. 

Tips | One full pump from our Gallon & Half Gallon Measuring Pumps equals ~1 ounce. This is designed so you only have to mop your floors once. If you find there are too many bubbles left after mopping, you may want to reduce the amount of concentrate in your mixture. 

Recommended Surfaces: Compatible, nonporous hard surfaces and sealed floors, including linoleum, laminate, sealed hardwood, tile, porcelain, ceramic, epoxy, resin, granite, and concrete. Check flooring manufacturer recommendations before use, particularly on waxed finishes and specialty surfaces.

Not Recommended: Unsealed wood, carpets, rugs, or other fibrous surfaces.

Why is a pH Neutral Cleaner Best for Floors? | Unlike acidic or alkaline cleaners, they shield surfaces from etching, dulling, and wax stripping. They still conquer everyday grime, are safe for daily use, and kind to people and pets.

For best results use distilled water OR sterilize your own water | Unsterilized water may contain trace bacteria which may then grow in your spray bottle or on any surface it is sprayed on.

How to sterilize water at home | Bring a pot of water to a rolling boil. Leave at rolling boil for 5 minutes. Let it cool to room temperature. Boiled water can be kept in sterilized, properly sealed containers in the refrigerator for 3 days or for 24 hours if kept at room temperature out of direct sunlight.

pH balanced for most surface typesplant derived ingredientsthird-party lab tested

What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free. 


Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics.  Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act. 

Third-Party Lab Tested | Tested by an independent accredited lab. See the reports →

Small Batch Fresh | Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.

formaldehyde free1,4 dioxane free

Directions

Mix up 4 to 6 ounces
of Floor Cleaner Concentrate
per 1 gallon of warm water

One full pump from our Gallon & Half Gallon Measuring Pumps equals ~1 ounce. 

This is designed so you only have to mop your floors once. If you find there are too many bubbles left after mopping, you may want to reduce the amount of concentrate in your mixture. 

Recommended surfaces: Non-porous hard surfaces and sealed floors such as linoleum, laminate, hard-wood, tile, porcelain, ceramic, epoxy, resin, granite, concrete, wax and no wax floors.

Not Recommended surfaces: Un-sealed wood, carpets, rugs, or fibrous surfaces.

After cleaning, you may experience a subtle, pleasant scent that fades quickly. This is due to the naturally-derived cleaning agents in our formula.

100% Biodegradable.
Septic & graywater-safe.

Ingredients

High-purity water, caprylyl capryl glucoside, alcohol (ethyl), coco-glucoside, phenoxyethanol, sodium citrate, sodium gluconate, caprylyl glycol, citric acid

Scent

Seasonal Scent ingredients can be found within the product description.

All Rustic Strength Scents are made from:

Pure essential oils • hand selected by us from small farms all around the world.

and/or

Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.

Ingredient Descriptions

High-Purity Water (charcoal-filtered, reverse osmosis, UV-sanitized)

Caprylyl Capryl Glucoside (A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.)

Alcohol (Ethyl) (Speeds drying.)

Coco-Glucoside (A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.)

Sodium Citrate (formula stabilizer)

Sodium Gluconate (Mineral based. Helps grab and remove metals.)

Caprylyl Glycol, Phenoxyethanol (preservatives used sparingly, prevents bacteria from growing in container)

Citric Acid (Plant-based. Neutralizes PH.)

Essential Oils and/orPhthalate-Free Fragrance Oil • Scent

Does this product come with a pump?

We do not automatically provide a pump or spout with our products because our goal is to reduce waste.

If you would like a pump or spout, we offer options as an add-on in our accessory section.

Retail Ready Case (2 oz, 4 oz & 16 oz) : Retail Ready products come as shown in the case image. Pump, Sprayer or Flip-Top Cap is included if shown.

No pump is available for the 24 oz Glass Jug.

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Third-Party Lab Tested

Floor Cleaner Concentrate | Warm Flannel

Independently tested by ISO/IEC 17025 accredited laboratories.

We tested our unscented base formula, the same base every scent is built on, so these results cover this product.
No detectable 1,4-dioxane, the cancer-linked byproduct that can form when common surfactants are made.

1,4-Dioxane

None Detected
Why we test: 1,4-dioxane is a manufacturing byproduct, not an ingredient, so it never appears on a label even when it is present. in 2024 the epa determined it poses an unreasonable risk to human health, with concerns that include cancer, liver damage, and harm to the tissue involved in smell. it forms while the surfactants in many soaps and detergents are made, so a label cannot tell you whether it is there. a lab test can, so we run one.
Understanding detection limits
Not detected above 1 ppm

None detected means below the lab's detection limit, not a flat zero. For scale, one drop of water in an Olympic pool is about 0.01 ppm.

1,4-Dioxane None detected

Tested by Intertek Allentown. Jul 2026.

Your cart
Variant Variant total Quantity Price Variant total
Rustic Strength, Floor Cleaner Concentrate, 1 Gallon, Plastic Jug, Warm Flannel
1 Gallon Plastic JugFC-P-WRMFLN-128OZ
1 Gallon Plastic JugFC-P-WRMFLN-128OZ
$71.69/ea
$0.00
$71.69/ea $0.00
Rustic Strength, Floor Cleaner Concentrate, 1 Gallon, Glass Jug, Warm Flannel
1 Gallon Glass JugFC-G-WRMFLN-128OZ
1 Gallon Glass JugFC-G-WRMFLN-128OZ
$93.89/ea
$0.00
$93.89/ea $0.00
Rustic Strength, Floor Cleaner Concentrate, 1 Gallon, Plastic Jug, Warm Flannel, 4-pack
4 - 1 Gallon Plastic JugsFC-P-WRMFLN-4PK-128OZ
4 - 1 Gallon Plastic JugsFC-P-WRMFLN-4PK-128OZ
$248.49/ea
$0.00
$248.49/ea $0.00
Rustic Strength, Floor Cleaner Concentrate, 5 Gallon, Eco-Jug, Warm Flannel
5 Gallon Eco JugFC-ECO-WRMFLN-5G
5 Gallon Eco JugFC-ECO-WRMFLN-5G
$306.05/ea
$0.00
$306.05/ea $0.00
Rustic Strength, Floor Cleaner Concentrate, 5 Gallon, Bucket, Warm Flannel
5 Gallon BucketFC-B-WRMFLN-5G
5 Gallon BucketFC-B-WRMFLN-5G
$308.15/ea
$0.00
$308.15/ea $0.00
Rustic Strength, Floor Cleaner Concentrate,  30 Gallon, Drum, Warm Flannel
30 Gallon DrumFC-D-WRMFLN-30G
30 Gallon DrumFC-D-WRMFLN-30G
$1,534.70/ea
$0.00
$1,534.70/ea $0.00
6 - 5 Gallon BucketsFC-B-WRMFLN-6PK-5G
6 - 5 Gallon BucketsFC-B-WRMFLN-6PK-5G
$1,534.70/ea
$0.00
$1,534.70/ea $0.00
Rustic Strength, Floor Cleaner Concentrate,  55 Gallon, Drum, Warm Flannel
55 Gallon DrumFC-D-WRMFLN-55G
55 Gallon DrumFC-D-WRMFLN-55G
$2,452.28/ea
$0.00
$2,452.28/ea $0.00
11 - 5 Gallon BucketsFC-B-WRMFLN-11PK-5G
11 - 5 Gallon BucketsFC-B-WRMFLN-11PK-5G
$2,452.28/ea
$0.00
$2,452.28/ea $0.00

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