Affordable • Effective • Plant-Based | Laundry Detergent
Affordable • Effective • Plant-Based | Laundry Detergent
Couldn't load pickup availability
An Affordable Way to Get Started with Rustic Strength
Not every customer is ready to invest in premium, concentrated products right away, even when they want to make more thoughtful choices for their home and family. That’s why Rustic Strength created this affordable line: to offer an accessible entry point without losing sight of our commitment to effective products and a more thoughtful approach to ingredients.
For your store, this line creates an opportunity to welcome new customers, meet a wider range of budgets, and introduce shoppers to the benefits of a refill-based routine. As customers become familiar with refilling, begin exploring ingredients, and discover what works for their households, they may be ready to transition to our core line of high-purity, concentrated formulas.
Think of this line as a starting point for building customer relationships. It gives shoppers a more approachable way to begin making changes today while creating a natural path toward exploring the full Rustic Strength collection over time.
- Color-safe
- Safe for the most sensitive skin
- Can be used in regular or HE (high-efficiency) washers
What Makes This Product Different? It's dye-free • sodium lauryl sulfate (sls) free • sodium laureth sulfate (sles) free • paraben-free • phthalate-free • 1,4 dioxane-free • ethoxylated alcohol-free • filler-free • prop-65 free — and simply worry-free.
Phthalate-free fragrance oils | Aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins under the Prop 65 Act.
Small Batch Fresh |Our products arrive directly to you from our family-owned and operated factory in the Ozarks, USA.
Directions
Directions
Amount of Detergent to Use
1 oz light soiled / small load
2 oz active wear / medium load
4 oz heavy soiled / large load
If you have lots of bubbles in your washing machine, decrease detergent amount.
100% biodegradable.
Septic & greywater-safe.
Ingredients
Ingredients
High-purity water, sodium coco-sulfate, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, sodium citrate, sodium gluconate, sodium carbonate, essential oils and/ or phthalate-free fragrance oils, phenoxyethanol, caprylyl glycol
Scent
Scent
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Ingredient Descriptions
Ingredient Descriptions
High-Purity Water (charcoal-filtered, reverse osmosis,
UV-treated water)
Sodium Coco-Sulfate (coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine (coconut-based surfactant)
Sodium Citrate (booster and stabilizer)
Sodium Gluconate (binds ions)
Sodium Carbonate (cleaning booster)
Essential Oils and/ or Phthalate-Free Fragrance Oils (scent)
Phenoxyethanol & Caprylyl Glycol (preservatives used
sparingly, prevents bacteria from growing in container)
What are the differences between the Economy Line and Rustic Strength's Main Line?
What are the differences between the Economy Line and Rustic Strength's Main Line?
Rustic Strength is plant-based and 100% biodegradable. It has highly concentrated active ingredients with little to no impurities. It doesn't take as much product to do the job effectively. These concentrated, high-quality, active ingredients are reflected in the price.
Affordable • Effective • Plant-Based is also plant-based and 100% biodegradable. While its active ingredients are not as concentrated, it still does the job. These ingredients are of higher quality than those in Seventh Generation and are far superior to the toxic ingredients used by mega corporations like Unilever and P&G.
Does this product come with a pump?
Does this product come with a pump?
We do not automatically provide a pump or spout with our products because our goal is to reduce waste.
If you would like a pump or spout, we offer options as an add-on in our accessory section.
Collections
-
all hand soap
Our hand soap is plant-based, gluten free and vegan.
