Affordable • Effective • Plant-Based | Laundry Detergent
Affordable • Effective • Plant-Based | Laundry Detergent
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- Can be used in regular or HE (high-efficiency) washers
- 100% biodegradable
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLES-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Directions
Directions
Amount of Detergent to Use
1 oz light soiled / small load
2 oz active wear / medium load
4 oz heavy soiled / large load
If you have lots of bubbles in your washing machine, decrease detergent amount.
100% biodegradable.
Septic & greywater-safe.
Ingredients
Ingredients
High-purity water, sodium coco-sulfate, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, sodium citrate, sodium gluconate, sodium carbonate, essential oils and/ or phthalate-free fragrance oils, phenoxyethanol, caprylyl glycol
Scent
Scent
All of our scents are made with –
Pure essential oils • hand selected by us from small farms all around the world.
and/or
Phthalate-free fragrance oils • aromatic compounds made of GRAS safe synthetics. Certified free of the 624 carcinogens and 323 reproductive/developmental toxins listed under the Prop 65 act.
Ingredient Descriptions
Ingredient Descriptions
High-Purity Water (charcoal-filtered, reverse osmosis,
UV-treated water)
Sodium Coco-Sulfate (coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine (coconut-based surfactant)
Sodium Citrate (booster and stabilizer)
Sodium Gluconate (binds ions)
Sodium Carbonate (cleaning booster)
Essential Oils and/ or Phthalate-Free Fragrance Oils (scent)
Phenoxyethanol & Caprylyl Glycol (preservatives used
sparingly, prevents bacteria from growing in container)
What are the differences between the Economy Line and Rustic Strength's Main Line?
What are the differences between the Economy Line and Rustic Strength's Main Line?
Rustic Strength is plant-based and 100% biodegradable. It has highly concentrated active ingredients with little to no impurities. It doesn't take as much product to do the job effectively. These concentrated, high-quality, active ingredients are reflected in the price.
Affordable • Effective • Plant-Based is also plant-based and 100% biodegradable. While its active ingredients are not as concentrated, it still does the job. These ingredients are of higher quality than those in Seventh Generation and are far superior to the toxic ingredients used by mega corporations like Unilever and P&G.
Does this product come with a pump?
Does this product come with a pump?
We do not automatically provide a pump or spout with our products because our goal is to reduce waste.
If you would like a pump or spout, we offer options as an add-on in our accessory section.
