
Affordable • Effective • Plant-Based | Laundry Detergent
Affordable • Effective • Plant-Based | Laundry Detergent
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients.
- Color-safe
- Safe for the most sensitive skin
- Can be used in regular or HE (high-efficiency) washers
- 100% biodegradable
Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.
Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.
Ingredients
Ingredients
Charcoal Filtered Deionized Water
(high purity water)
Sodium Coco-Sulfate
(coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine
(coconut-based surfactant)
Sodium Citrate
(booster and stabilizer)
Sodium Gluconate
(binds ions)
Sodium Carbonate
(cleaning booster)
Essential Oils and/or
Phthalate-Free Fragrance Oils (scent)
Methylisothiazolinone, Benzisothiazolinone
(preservatives used sparingly, prevents bacteria from growing in container)
Scent Ingredients
Scent Ingredients
Unscented
NO scent added
Lemon + Orange + Lime
citrus sinensis oil
citrus aurantifolia oil
citrus limon oil
Jasmine + Orange + Eucalyptus
citrus sinensis oil
eucalyptus globulus oil
phthalate-free fragrance
Lavender + Lemon + Coconut
phthalate-free fragrance
lavandula stoechas oil
lavandula latifolia oil
lavandua anguistifolia oil
lavandula hybrida oil
citrus limon oil
Instructions
Instructions
Amount of Detergent to Use
1 oz light soiled / small load
2 oz active wear / medium load
4 oz heavy soiled / large load
If you have lots of bubbles in your washing machine, decrease detergent amount.
100% biodegradable.
Septic & greywater-safe.
Tips for displaying
Tips for displaying
STAIN-REMOVING TIPS
Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on specific stain removal, please see our blog posts.
You can also use our OxyBoost to help remove tough stains
Product Tips
Product Tips



























Founder Alicia Adamson answers "Why Affordable • Effective"?


