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Affordable • Effective • Plant-Based | Laundry Detergent

Affordable • Effective • Plant-Based | Laundry Detergent

Regular price $67.87 USD
Regular price Sale price $67.87 USD
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Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients. 

  • Color-safe
  • Safe for the most sensitive skin
  • Can be used in regular or HE (high-efficiency) washers
  • 100% biodegradable

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.


Charcoal Filtered Deionized Water
(high purity water)
Sodium Coco-Sulfate
(coconut-based surfactant)
Cocamidopropyl Hydroxysultaine (coconut-based surfactant)
Cocamidopropyl Betaine
(coconut-based surfactant)
Sodium Citrate
(booster and stabilizer)
Sodium Gluconate
(binds ions)
Sodium Carbonate
(cleaning booster)
Essential Oils and/or
Phthalate-Free Fragrance Oils (scent)
Methylisothiazolinone, Benzisothiazolinone
(preservatives used sparingly, prevents bacteria from growing in container)

Scent Ingredients

NO scent added

Fresh Linen
phthalate-free fragrance

Lemon + Orange + Lime
citrus sinensis oil
citrus aurantifolia oil
citrus limon oil

Jasmine + Orange + Eucalyptus
citrus sinensis oil
eucalyptus globulus oil
phthalate-free fragrance


Amount of Detergent to Use
1 oz light soiled / small load
2 oz active wear / medium load
4 oz heavy soiled / large load

If you have lots of bubbles in your washing machine, decrease detergent amount.
100% biodegradable.
Septic & greywater-safe.

Tips for displaying

Simply place a little detergent directly on the stain and scrub the fabric together. Some stains respond better with cold-water vs hot water. For more details on specific stain removal, please see our blog posts.

You can also use our OxyBoost to help remove tough stains

Product Tips

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Founder Alicia Adamson answers "Why Affordable •  Effective"?

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